Meet the Marketing Team
Concordium's enhanced marketing efforts.
We are pleased to share more details on our increased focus on marketing which includes a boost in our marketing spend as well as restructuring our marketing team. We have brought onboard a new Chief Marketing Officer as well as set up a full internal marketing team. We will use a precise and clearly defined narrative in all communications going forward, emphasising our goal of making the digital world a safer place where we can interact in confidence and trust while also ensuring privacy.
Torben Rene Larsen (Chief Marketing Officer)
Torben´s unique financial marketing background sets him apart from other marketing executives. With a keen eye for strategy and measurable results, his experience will propel Concordium to new heights. He has an accumulated financial marketing experience of over 30 years.
Torben worked as the Head of Private Business and Marketing for Saxo Bank, one of the pioneers of the online trading industry, where he established their global presence and led numerous successful campaigns. Torben was the CEO of SpeakerBee, a modern video production company specialising in live streams. He sits on the advisory board of Juno Markets, an award-winning Forex and CFD Broker, as well as being a member of the UV Medico board, a team of scientists, experts, and pioneers who are passionate about using far-UVC light to prevent pathogens from affecting our society.
Anne Korsgaard Lauritzen (Marketing Project Manager)
Anne is a passionate Marketing Project Manager with solid experience in project planning and stakeholder management. Her background covers all aspects of the go-to-market process, from strategy development to creation and activation. Her focus in Concordium will be on strengthening collaboration efforts to heighten marketing effectiveness and overall optimisation.
Anne has led numerous innovative campaign process management for global brands across industries. Here at Concordium she will have an overview of all the projects, and work on internally coordinating all the marketing efforts as we continue to scale up.
Robin Gonzalez Kristensen (Communications Manager)
Robin is a crypto-native content creator working at the intersection of creativity and business communications. His background is in Communications and Media Strategies, combined with a technical foundation in Software Development and Computer Programming. He brings to Concordium all his PR, Marketing, Content & Project Management, and experience from working with B2B verticals in tech.
Robin is skilled at engaging with the media and creating content with relevant figures in the blockchain industry. This comes from his previous role as Editor in Chief for DappRadar. Prior to that, he worked with stablecoins, tokenized securities, and real-world assets.
Rasmus Wrona (Digital Marketing Manager)
Rasmus has a strong background in marketing for SaaS companies that focus on cutting-edge technology, such as AI and cybersecurity. Over the years, he has gained experience in various marketing roles, from digital advertising to content creation and strategy development.
He will leverage his experience in marketing and technology to help increase the adoption of the Concordium blockchain and its native CCD token. He is particularly excited about the potential for developing new use cases for the platform.
This is the current marketing team and you should not hesitate to contact any of them. You will be hearing more from the team and will be updated as we scale and optimise our messaging strategies. This message will be consistent across our website, social media channels, campaigns and PR, and it will be reflected in our focus on use case projects that benefit from our self-sovereign ID, solid science, scalability, and business knowledge.